"Where sixpence works wonders" the slogan of F. W. Woolworth in the 1930s.

The F. W. Woolworth store in Bank Hey Street, Blackpool (No 66) which re-opened in 1937. It famously sold young Albert his stick with a horse's head handle. (Image: Paul Seaton)
         

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 Opening gambit - transforming the High Street

Sixpence - which worked wonders at Woolies in the 1930s
Perhaps the most famous product from Woolies in the 1930s - the Wonder Trick Camera, which was sold in three sixpenny pieces.

A sign that started to appear in the 1930s - sixpence each part, allowing the company to sell items above their limit if they could be sold piece by piece

 

Click here to view the exhibit Flotation on the London Stock Exchange
Click here to view the exhibit Working for Woolies in the 30s - a day in the life

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 The first character merchandise hits the shelves
Click here to view the exhibit Amazing lengths to keep prices below sixpence
Click here to view the exhibit Buying ingenuity
Click here to view the exhibit Eclipse & Crown - the nation's favourite records
Click here to view the exhibit Our first Ladybird items
Click here to view the exhibit Royal events in the 1930s
Click here to view the exhibit Launch of "The New Bond" colleague magazine

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 Rumbling of war in the late 1930s

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 Price quiz - dateline 1939