William Harvey Moore - the inspiration

         
William H. Moore, who gave Frank his first retail job in his department store in Watertown, New York. William Moore gave Frank his first job, at his Augsbury and Moore dry goods store in Watertown, NY.  A year or two later, when Augsbury and Moore had become Moore and Smith he also gave Charles Sumner Woolworth his first job.

Frank always repaid a favour and he looked after Moore throughout his life.

The William H. Moore variety store in Watertown NY - a member of the Woolworth syndicate.  Pictured in around 1900.  (Image: Paul Seaton)
William Moore was patient with the young Woolworth as he fumbled to learn the trade.  Finding that he was awkward with serving customers, he assigned him work in merchandising and display.  It was under Moore's supervision that Frank developed his remarkable skill as a window dresser, and it was Moore who gave him the latitude to explore different display techniques including what was to become the company's trademark red and gold design. 

But he was a tough boss.  When Frank demanded more money or he would leave - he was told to leave.  When a six months later he asked to come back it was for less money and more work.

The 5 cent table at Augsbury and Moore in Watertown NY - adapted from the company's 40th anniversary year book.   (Image: Paul Seaton)

Although Moore was much too modest to remember it in later life, it was he who invented the five cent table....and it was the five cent table that inspired Frank Woolworth's first great five cent store.   And it was Moore who put up the money and the stock for Frank's first store.

Frank knew this all too well. When Moore and Smith hit on hard times, Woolworth bailed him out, giving him the money to restructure.  He didn't take over, leaving Moore independent.  And ultimately William Moore and Son Ltd. was one of the friendly rival companies that came together in the $65m merger.

"Principal Office" - Watertown, New York - the site of the former W. H. Moore store.  It carried the sign "The birthplace of the 5c and 10c business".  It closed in 1997.
William Moore's original kindness was well rewarded.  He received almost half a million dollars for the Watertown store and his shares in F. W. Woolworth & Co. and he was appointed a Vice President of the new Corporation.  He remained Frank's friend and mentor until his untimely death from failed dental work in 1916. His death shocked Frank, who never visited the dentist again.   For the next 81 years the Watertown store bore the sign "birthplace of the five and ten cent business" until the American company restructured its lines of business in 1997.

1800s Gallery Home Page

The early history
The early history
   The European connection    The $65 million merger that created F. W. Woolworth Co.

Meet the American Founders
Frank Winfield Woolworth - "the Chief"
   William Henry Moore - "the inspiration"
  Charles Sumner Woolworth - a stunning 68 years service   Seymour Horace Knox - early partner and friendly rival  
Fred Morgan Kirby - founder of F. M. Kirby & Co.
   Earl Perry Charlton - pioneer of the wild west

The Woolworth Family
Jennie Woolworth (née Creighton) - Frank's soul mate
    Jessie, Helen and Edna Woolworth - Frank's three daughters  
Barbara Hutton, Frank's grand-daughter - "poor little rich girl "
  Lance Hutton, great grandson, and Indie 500 Champion